If you go to Wranglers website you will find the new and really cool campaign for their new Blue Bell Spring/Summer 2010 line. The duo Petrovsky and Ramone amaze us with this viral campaign where they have taken cinematic special effects to a whole new level. The new campaign allows us to interact with the legendary model Tony Ward, while he takes off his clothes and jumps around when you click and drag your mouse over him. The Blue Bell collection features its latest range of blue denim which is inspired by their vintage classic denims of the 1950´s. The line is a salute to the past and to the future.
Check it out and remember to follow the instructions. Be carefull, you might get addicted.
-Natascha
http://eu.wrangler.com/bluebell/
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