Super cool art work from Jeff Soto

-Natascha

Sneaker Banquet 2009 at hotel D´Angleterre

Saturday November 7th. 2009 was the very first time Sneaker Banquet was held in Denmark. I was really looking forward to this event and was happy that the street culture finally was in focus. But I must admit that I was very disappointed when I saw the selection of sneakers. The selection was very little and the styles that was picked out was boring and uninspiring. I didn't get that wow factor i was hoping. Also the whole atmosphere was just wrong. The jazz music that was played in the background didn't go well with the event and only few people actually showed up. The only person who saved the day was Bobbito Garcia, who was very passionated while talking about his book "where´d you get those?" and the history of sneaker culture in New York. Also I wanna give props to the staff, who were all very friendly and happy to share their knowledge in sneaker culture.

Hopefully the creators will learn from this event and make it better next time, where I again will be a guest with high expectations.
-Natascha

The opening of HipHop wedensday at Mesteren and Lærlingen with Pladevennerne and Dj Graded 04.11 2009

The cosy little bar Mesteren and Lærlingen is placed in the meat district in the heart of Copenhagen. Every second wedensday the Djs are spinning old school hip hop records all night. The atmosphere is relaxed, the drinks are cheap, people are happy and best of all there is no dresscode. The bar is very small and therefor it will get packed pretty fast, so make sure you come early in the night. If you are a smoker this is the ideal bar for you, because at Mesteren and Lærlingen you are allowed to smoke indoor. This also means that for you who dont smoke, you might need to go out and take some fresh air one or two times during your stay.
- Natascha

Casio G-Shock x Wood Wood

Once again Wood Wood is involved in an interesting and cool collaboration. This time the Copenhagen based store has teamed up with Casio, to put their touch on the Casio G-Shock watch. The guys from Wood Wood looks to keeping the watch nice and simple with the black colour and white graphics.
Only 15 pieces have been made and so far it will only be sold in the Wood Wood store in Berlin. Release date is set to November 16.
- Nicholas.

Christmas has come early.

Nike Sportswear celebrates the 20 year anniversary fall of the Berlin Wall in 1989 with this special version of the Nike Pegasus '89. The shoes features a very nice colourway and a speckled Swoosh. The shoe is set to be released December 4th at selected Quickstrike retailers. The shoe is also limited to 510 pairs, so you will have to be fast, to get your hands on these.
I will try to get a pair myself.
- Nicholas.

El Delgado Buil- One to watch

The Spanish design duo, El Delgado Buil is one of my favourite brands. They understand how to make clothes fashionable in a fun way. These pictures are my favourite pieces from their Super furry animals A/W collection.
Natascha
More info: eldelgadobuil.com

Maiko Takeda's Shadow Jewelry

More info at maikotakeda.com

New balance by Norse project, collaboration release 23.10 2009

Interview with DJ Graded, winner of the 2009 Danish DJ championship

Name: Christian Wittendorff
Age: 26
Profession: DJ

DJ Graded just won the Danish DJ championship where he competed with five other talented DJs. This automatically gave him a ticket to the world championship in London where he represented Denmark to the fullest with style, but unfortunately he didn’t make it to the top final. I met him last week and had a little chat with him over a cup of coffee.

When did you start scratching and flipping records?
I started practicing at home when I was about 18 years old. I had friends who gave me some tips every once in a while, but mostly I taught myself everything I know today.

When did you start making money on it?
Well, I think within the last two years. It is hard to make good money in this business but after playing regularly at “Hip hop kontoret” ( a hip hop event held every Thursday in Copenhagen, which is now closed) I got some more jobs.

Do you think about what you are wearing before you go on jobs?
Always! I always think about what I wear, even if I’m not at work. It’s important for me to look good. My friend has a street wear brand called Sobre where I get a lot of good stuff from.

What is it that you can do, that other DJs can’t?
Hmm, well if you look at the DJs that play at clubs, they usually just mix songs so the music will have a flow. I like to be more creative and do some scratching while I mix the songs. It’s important that I deliver good entertainment. If you look at other DJs who also mix, then I guess I am just better. That’s why I won. My thing is that I like the music to have a connection and wholeness so it sounds good and becomes like one long song.

Have you become more attractive to the business after winning the Danish championship?
Not really. I haven’t gotten more jobs because of it, but it gives me some more fun experiences. I just got a call from the Danish TV show “Rabatten,” where a guy and his date are coming to my place to learn how to scratch. Nothing major, but just really fun to be a part of.

Does the audience expect more from you now than they did before you won?
Yes, I believe they do, but so do I. After winning the championship I expect my self to do better and I want people to see that I can live up to my title. When I go play I want people to have fun and give them a good experience.

Do people treat you differently after you have become well known?
No, not at all. People I know still treats me the same as always. However, of course some of the people who are in the same business might see me with different eyes now and maybe a little more respect, because I won the championship. But I really don’t allow myself to let it go to my head, I’m still me.

Is there any track that you always play?
No. I never prepare a set before a job. I play from whatever feeling and atmosphere there must be at the gigs I’m playing at. However, my style is mostly hip hop and electronic.

Is there any track you would never play?
I can’t say that there’s any track I would never play, but I don’t think I would ever play 90´s dance music or death metal. I like to play music that I like myself.

What are your plans for the future?
I actually really like to do battles and I never really did it before the championship. So right now I am preparing for the Scandinavian masters in January. And then I will apply for the Danish DJ championship again next year. I’m also producing electro-hip hop, but right now it’s just something I do for fun, but at some point I would like to release an album with my music.

More info about DJ Graded: myspace.com/djgraded

Nicholas

Hello!
My name is Nicholas and I am the young and cool part of Fresh Injection. I study at Niels Brock and work as a shop assistant in Pede & Stoffer. I have to admit I am a sneakerfreak, I just cannot get enough of sneaks.

Natascha

I am Natascha Ernstpris and I am the older part of Fresh Injection. I study designtechnology with a profile in trends and designstrategy at KEA in Copenhagen. I love crazy designs with exaggerated details and a big amount of humor. Everything that is innovating and where the designer has used his or her own imagination and creativity, without thinking what everyone else thinks is good design in my eyes. I am a part of the underground world and i have a big love for 80´s and 90´s R&B and hip hop music.

Fresh Injection